外贸市场调查情景对话

外贸市场调查情景对话

　　以下是一段外贸市场调查的情景对话，一起来读读吧。

　　赵先生: I went over the sales figures in the market research report. If you take that report and compare it with our survey of consumer buying habits.there`sonly one conclusion.

　　我看过市场调查报告中的销售数字.如果拿这份报告和我们对消费者购物习惯所做的调查相比.只有一个结论.

　　约翰: What's that?

　　什么结论?

　　赵先生: It seems this market is sensitive to price. When our product was marketed up at a higher introductory price. Our sales after product launch were low. At a discounted introductory price, we landed more sales.

　　市场似乎对价格很敏感.我们的产品一开始价格标得较高.因此投放市场后.销售量非常低.定价打折之后.销售量则大增.

　　约翰: So, we should start low?

　　那么我们应该把定价调低吗?

　　赵先生: I think that would be a good idea. Price is an important variable in our market,so we can use it to build our customer base. If our customers get hooked on the low introductory price,they will buy and become more loyal to our brand.Later on,when we hit a

　　我想这主意可能不错。价格在我们市场上是个重要的变量，所以我们可以利用价格建立我们的顾客基数。如果顾客被我们的低价位所吸引，他们就会购买我们的品牌并成为我们较忠实的消费者。日后我们创下销售记录，打下良好的顾客基础之后.我们再把价格提高.

　　约翰: That sounds like a really clever marketing strategy.

　　这听起来真是个聪明的销售策略.

　　赵先生: This is a very competitive market. We`ve got to come up with a few clever strategies in order to keep our place on top.

　　这是个充满竞争的市场.我们不得不想出几个更聪明的办法来保持我们的领先地位.

　　约翰: I think our main strength is with young consumers.

　　我认为我们的主要力量应集中在年轻消费者身上.

　　赵先生: You remind me. I have another idea now.

　　你提醒了我.我又有一个主意了.

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