商务英语:营销方案讨论的英语对话

时间：2021-02-25 10:18:49 商务英语我要投稿

商务英语:关于营销方案讨论的英语对话

　　简:Now we've decided to go global, what form of entry should we use to get into the US market?

商务英语:关于营销方案讨论的英语对话

　　杰克:Well, as you saw in my strategy plan, I think that a joint venture would be the best choice. What do you think?

　　简:I think for our type of consumer products a joint venture is not suitable because we don't necessarily need a local partner.

　　杰克:But their local market knowledge could be invaluable.

　　简:But there are easier ways to gain that local knowledge.

　　杰克:So what is your suggestion then?

　　简:I think we should acquire the services of a distribution agent as well as a business consultant. These are relatively inexpensive ways to gain local knowledge.

　　现在我们已经决定走全球化路线.我们应该采取什么形式进入美国市场?

　　嗯.正如你在我的策略计划上看到的..我认为搞合资企业将是最好的选择. 你认为呢?

　　我认为合资企业不适合我们这种类型的消费产品.因为我们不需要一位本地合伙人.

　　但是他们关于本地市场的知识可能会大有价值.

　　但是有更容易的方法获得那些本地知识.

　　那么你的建议是什么?

　　我认为我们应该请一位经销代理人和一名业务顾问.这是获得本地知识的相对廉价的方法.

　　今天的对话没有什么难点,周末了,大家好好休息啦!(^o^)/~

　　What form of entry should we use to get into the US market?

　　Get into就是enter的意思.

　　Joint venture:合资企业,合营企业

　　A joint venture is a business or project in which two or more companies or individuals have invested, with the intention of working together.

　　market knowledge: market knowledge is the understanding of the local market a local firm has 市场知识

　　I think we should acquire the services of a distribution agent as well as a business consultant.

　　Distribution指商品的运销,经销,分销, the system of transporting and delivering goods. 看下面几个例句.

　　distribution costs 经销成本

　　worldwide distribution systems 全球经销系统

　　marketing, sales and distribution 营销、销售和经销

　　经销,分销商就是"distributor".

　　Japan's largest software distributor 日本最大的软件分销公司

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