商务英语品牌形象对话

时间：2021-01-21 14:51:17 商务英语我要投稿

商务英语品牌形象对话

　　下面是小编整理的商务英语品牌形象对话，一起来看看吧。

商务英语品牌形象对话

　　品牌意识

　　Bill: In order to build the brand name among our target audience, we have developed a year-long advertising campaingn..

　　为了我们的目标观众中建立品牌意识，我们已经制定了长达一年的广告计划。

　　Lauren: What is the campaign?

　　什么计划?

　　Bill: We start with a major advertising blitz in tier one cities.

　　我们首先要在主要城市进行集中的广告宣传。

　　Lauren: What are the components of your advertising campaign?

　　你们的广告计划有哪些内容?

　　Bill: It includes promotional events, consumer coupons and free trials.

　　包括宣传活动，发放顾客优惠券和免费试用。

　　Lauren: Your initial brand awareness campaign should also include joint promotional events.

　　你们早期的品牌意识宣传活动还应该包括联合促销活动。

　　媒体优劣

　　Bill: Because our advertising campaign budget is limited, we will buy air and television time on major stations for a one month period.

　　因为我们的'广告预算有限，我们将购买主要电台和电视台的时段，为期一个月。

　　Lauren: It seems that one month will not be long enough to execute the current campaign.

　　要完成当前的计划，一个月的时间可能不够。

　　Bill: Because our product is digital, we feel we can continue the campaign via the internet. It is a much cheaper media.

　　因为是数码产品，所以我们可以通过互联网来继续完成计划。用互联网这种媒体要便宜得多。

　　Lauren: Have you considered trade publications?

　　你考虑过行业杂志吗?

　　Bill: We have determined this is too costly for our budget.

　　那样的话开销太大，超出了预算。

　　Lauren: I feel this may be the best way to reach our target. Perhaps we could reevaluate the initial campaign and revise the allocations of our budget.

　　我觉得这也许是达到目标的最佳方式。我们也许可以重新评估最初的广告计划，调整预算的分配。

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