国际商务话题名企介绍

时间：2021-01-13 19:00:44 商务英语我要投稿

国际商务话题名企介绍

　　The Colgate-Palmolive Company is one of the world’s biggest producers of household and personal hygiene goods. The Colgate half was founded in 1806 by soap and candle maker William Colgate. The Palmolive half was a rival company founded by B.J. Johnson who made a soap from palm and olive oils. The two companies merged in 1953. Today the company generates over $15 billion a year in revenue. Its major competitor is Proctor and Gamble. Colgate-Palmolive have a very broad mix of brands, including Ajax cleaner, Palmolive soap, Colgate toothpaste, and Fab detergent. The chairman says the company is “deeply committed to advancing technology which can address changing consumer needs throughout the world”. His website message states: “Our goal is to…create products that will continue to improve the quality of life for our consumers whereverthey live.”

国际商务话题名企介绍

　　高露洁棕榄有限公司是全球领先的日用消费品公司之一。1806年，高露洁是由香皂和蜡烛制造商威廉·高露洁建立起来。棕榄公司是由高露洁的竞争对手B.J.约翰逊建立起来的，这是一家利用棕榈树和橄榄油制造香皂的公司。1953年，两家公司合并。如今，高露洁每年的销售额超过了150亿美金。其最大的竞争对是保洁公司。高露洁旗下有许多品牌，包括Ajax cleaner、棕榄香皂、高露洁牙膏以及Fab detergent。总裁称该公司致力于发展先进的技术，并改变全球顾客的生活需求。其官网称：“无论顾客身居何处，我们的宗旨是提高客户的生活质量。”

　　The Coca-Cola Company is a soft drinks giant that was established in 1886. Its mission is “to strive to refresh the world, inspire moments of optimism and happiness, create value and make a difference”. It often tops the list of being the world’s most recognizable brand. Its iconic Coca Cola drink, also known as Coke, started life as medicine. Today it is one of the biggest selling products on the planet. The company website says its 3,300+ beverages are sold in over 200 countries. It sells 1.6 billion drinks a day and employs close to 100,000 people. One secret to the company's phenomenal success is what it calls the 'Coca-Cola system' - the more than 300 worldwide bottling partners that work together to distribute its products.Another is its catchy advertising slogans, such as “Coke Is It”. Its biggest rival is Pepsi.

　　软饮料巨头可口可乐成立于1886年。其目标是“激活世界、塑造乐观、快乐的态度、创造价值、创造不同。”可口可乐经常是全球识别度最高的全球品牌。起初，可口可乐创立之初却是一种药。今天，它成为了全球销售量最多的产品之一。其官网称其产品“3,300+”销往全球200多个国家。每天的销售量是16亿瓶，员工接近10万人。该企业成功的秘诀是他们叫做“可口可乐系统”的事物，在这个系统中，全球有超过300家的瓶装合作伙伴共同销售此产品。另一个秘诀就是其朗朗上口的广告语，例如“我就是可口可乐”。其最大的敌人是百事可乐。

　　CNN (Cable News Network) is an American-owned cable news channel that is viewed in over 200 countries. It was founded in 1980 by media giant Ted Turner. He succeeded in his vision of providing 24-hour television news coverage. CNN was the first all-news TV channel in the USA. It is owned by parent company Time Warner.The CNN websites says: “CNN is constantly updated to bring you the top news stories from around the world. It is produced by dedicated staff in London and Hong Kong, working with colleagues at CNN's world headquarters in Atlanta, Georgia, and with bureaus worldwide. CNN relies heavily on its global team of over 4,000 news professionals.” Estimates are that CNN reaches 100 million American households and a million U.S.hotel rooms.

　　美国有线电视新闻网是美国的.有线新闻频道，全球超过二百个国家均转播CNN的新闻。美国有线电视新闻网是由传媒巨头特德·特纳于1980年创立。美国有线电视新闻网提供每天二十四小时的全球直播新闻报导，这也使他获得了成功。美国有线电视新闻网也是全美首个全面报道新闻的电视频道。私营企业时代华纳公司拥有CNN。CNN的网站称：”CNN不断为您带来全世界的新闻报道。新闻都是由来自伦敦和香港的员工制作的，他们还与在亚特兰大、佐治亚州、以及全球办事局的同事一同协作。CNN非常依赖全球4千多人的新闻报道团队。”有预测显示，CNN在美国所覆盖的人数超过了1亿人，全美的100万间旅店也能收到CNN的广播。

【国际商务话题名企介绍】相关文章：