商务谈话常备名企话题

时间：2021-01-12 18:09:28 商务英语我要投稿

商务谈话常备名企话题

　　Levi’s have been the most famous brand of jeans and denim clothing for decades. Levi Strauss & Co. was founded in 1853 when Levi Strauss emigrated from Germany to San Francisco to help with his brothers’ dry goods business. The company began producing denim overalls in the 1870s but did not start making jeans untilthe 1920s. Strauss and his partner Jacob Davis patented the copper rivet to reinforce clothing in 1873. Itwas to become a key part of their jeans design. The demand for their jeans skyrocketed in WWII. This saw their sales staff grow from 15 before the War to 22,000 in 35 countries just after it. Levi's jeans became popular with young people in the 1950s and ‘60s. The 501 was then, and is today, their biggest-selling product. The company leads the fashion industry in the number of trademark infringement cases.

商务谈话常备名企话题

　　几十年来，李维斯一直是最知名的牛仔品牌。李维·斯特劳斯公司创建于1853年，当时李维·斯特劳斯从德国移民到旧金山帮助哥哥打点纺织品生意。19世纪79年代，该公司开始生产粗棉布的工装裤，但是直到20世纪20年代才开始生产牛仔裤。1873年，斯特劳斯和他的搭档雅各布·戴维斯注册了第一条用撞钉固定裤袋缝口的裤子。这也成为了牛仔裤设计中最为重要的一环。二战期间，他们的牛仔裤供不应求。他们的员工数量也从战前的15人上升到了战后的2万2千人，并遍及全球35个国家。20世纪的5，60年代，李维斯的牛仔裤获得了年轻人的青睐。李维斯501款已经成为了销售量最大的产品。该公司还走在了时尚产业的最前端，并解决了许多商标侵权案件。

　　Kraft Foods, Inc. is the world’s second largest confectionery, food, and drinks company (after Nestlé). It has dozens of household-name brands which it markets in more than 155 countries. It was founded by JamesL. Kraft in 1903. He started a door-to-door cheese business. Kraft had a very shaky start but by 1914 he was selling thirty-one varieties of cheese across the U.S.A. and had opened his own cheese factory. In 1915,the company invented processed cheese that did not need refrigeration. The U.S. Army bought millions of kilograms for soldiers’ rations during World War I. Today the company owns brands such as Cadbury, Philadelphia cheese, Vegemite, and Nabisco. Twelve of these brands each generate over $1 billion. Around 30% or revenues come from confectionary and 14% from cheese.

　　卡夫食品公司是全球第二大糖果、食品以及饮料公司(雀巢之后)。该公司旗下的数十种产品家喻户晓，该产品在全球155多个国家销售。该公司是1903年由詹姆斯·卡夫创建。刚开始，他开始了上门销售奶酪的服务。卡夫在开始阶段并不是一帆风顺的，但是到1914年，他在全美销售31种不同种类的奶酪，并开设了自己的奶酪工厂。1915年，该公司研发了不用冷藏设备的加工型奶酪。一战期间，美国军方为士兵购买了上百万千克的奶酪。如今，该公司所拥有的品牌有吉百利、费城奶酪、咸味酱以及纳贝斯克。该公司旗下的12种品牌每年的销售额各超过了10亿美金。收入的'30%来自糖果，14%来自奶酪。

　　Eastman Kodak Company is a multinational US corporation famous for producing photographic materials and equipment. It was a pioneer in film photography and is now refocusing to compete in digital markets. Kodak started as the Eastman Dry Plate Company, founded by inventor George Eastman and businessman Colin Craft. They made the first cameras suitable for non-expert use. Eastman made the slogan "you press the button, we do the rest," when he marketed the world’s first simple camera in 1888. That camera was called the “Kodak”. It was so successful the word became the company name. The Eastman Kodak Company has become a leader in leisure, commercial, entertainment and scientific photography. The company employs 25,000 people and generates over $10 billion a year in revenue.

　　伊士曼柯达公司是一家美国跨国公司，旗下最为著名的产品就是影像材料和设备。该公司在影像拍摄方面处于佼佼者地位，目前致力于电子市场的竞争。发明家乔治·伊士曼和商人科林·科夫特创建了“伊斯曼干版公司”。他们研发了首台为非专业人士使用的相机。1888年，伊斯曼在推销自己首台简便照相机时的标语是“你只管按下快门,剩下的事情交给我们”。这台照相机被称之为“柯达”。该产品取得了辉煌的成就，“柯达”也随之成为了公司名称。伊斯曼柯达公司还是业余、商业、科学以及娱乐摄影领域的领导者。目前，该公司拥有2万5千名员工，每年的营业额超过了100亿美金。

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