有关商务英语作文10篇
在我们平凡的日常里,大家都接触过作文吧,借助作文人们可以实现文化交流的目的。相信很多朋友都对写作文感到非常苦恼吧,以下是小编收集整理的商务英语作文10篇,欢迎阅读与收藏。
商务英语作文 篇1
你是一家国际大公司的人力资源部经理。你刚刚任命弗朗西斯卡女士为公司总部的销售经理。
给总部的全体员工写一个字数为40-50的备忘录:
(1)宣布对弗朗西斯卡女士的任命。
(2)说明她开始工作的具体时间。
(3)要求总部员工准备欢迎她。
老师建议:
首先,我们要了解一篇memo的基本格式:
MEMORANDUM
From: Olive HR Manager To: All staff
Date: 12 June, 20xx Subject: Appointment of Francisco
Here we announce the appointment of Mrs. Francisco as our new Sales Manager of the Headquarter. She will be starting her job next Monday morning. There will be a small welcome party by 9:00 that day so everyone please be on time.
其次,写一篇作文,我们说任何形式的BEC作文,都要考虑如下因素:
Who is going to read my memo?
What has the reader already known about this?
What does the reader need to know?
How is the reader going to respond my memo?
第三,memo尽量使用短句,这样表达清晰,结构紧凑。
第四,字数超,memo使用词汇要简短干练,确保大家都看得懂。
第五,写memo前要考虑清楚字句的组织,用精练的语言,有头有尾地把memo完成。
商务英语作文 篇2
Business etiquette is made up of significantly more important things than knowing which fork to use at lunch with a client. Unfortunately, in the perception of others, the devil is in the details. People may feel that if you can't be trusted not to embarrass yourself in business and social situations, you may lack the self-control necessary to be good at what you do. Etiquette is about presenting yourself with the kind of polish that shows you can be taken seriously. Etiquette is also about being comfortable around people (and making them comfortable around you!)
People are a key factor in your own and your business' success. Many potentially worthwhile and profitable alliances have been lost because of an unintentional breach of manners.
Dan McLeod, president of Positive Management Leadership Programs, a union avoidance company, says, "Show me a boss who treats his or her employees abrasively, and I'll show you an environment ripe for labor problems and obviously poor customers relations. Disrespectful and discourteous treatment of employees is passed along from the top."
The Solution
Most behavior that is perceived as disrespectful, discourteous or abrasive is unintentional, and could have been avoided by practicing good manners or etiquette. We've always found that most negative experiences with someone were unintentional and easily repaired by keeping an open mind and maintaining open, honest communication. Basic knowledge and practice of etiquette is a valuable advantage, because in a lot of situations, a second chance may not be possible or practical.
There are many written and unwritten rules and guidelines for etiquette, and it certainly behooves a business person to learn them. The caveat is that there is no possible way to know all of them!
These guidelines have some difficult-to-navigate nuances, depending on the company, the local culture, and the requirements of the situation. Possibilities to commit a faux pas are limitless, and chances are, sooner or later, you'll make a mistake. But you can minimize them, recover quickly, and avoid causing a bad impression by being generally considerate and attentive to the concerns of others, and by adhering to the basic rules of etiquette. When in doubt, stick to the basics.
The Basics
The most important thing to remember is to be courteous and thoughtful to the people around you, regardless of the situation. Consider other people's feelings, stick to your convictions as diplomatically as possible. Address conflict as situation-related, rather than person-related. Apologize when you step on toes. You can't go too far wrong if you stick with the basics you learned in Kindergarten. (Not that those basics are easy to remember when you're in a hard-nosed business meeting!)
This sounds simplistic, but the qualities we admire most when we see them in people in leadership positions, those are the very traits we work so hard to engender in our children. If you always behave so that you would not mind your spouse, kids, or grandparents watching you, you're probably doing fine. Avoid raising your voice (surprisingly, it can be much more effective at getting attention when lower it!) using harsh or derogatory language toward anyone (present or absent), or interrupting. You may not get as much "airtime" in meetings at first, but what you do say will be much more effective because it carries the weight of credibility and respectability.
The following are guidelines and tips that we've found helpful for dealing with people in general, in work environments, and in social situations.
It's About People
Talk and visit with people. Don't differentiate by position or standing within the company. Secretaries and janitorial staff actually have tremendous power to help or hinder your career. Next time you need a document prepared or a conference room arranged for a presentation, watch how many people are involved with that process (you'll probably be surprised!) and make it a point to meet them and show your appreciation.
Make it a point to arrive ten or fifteen minutes early and visit with people that work near you. When you're visiting another site, linger over a cup of coffee and introduce yourself to people nearby. If you arrive early for a meeting, introduce yourself to the other participants. At social occasions, use the circumstances of the event itself as an icebreaker. After introducing yourself, ask how they know the host or how they like the crab dip. Talk a little about yourself- your hobbies, kids, or pets; just enough to get people to open up about theirs and get to know you as a person.
Keep notes on people. There are several "contact management" software applications that are designed for salespeople, but in business, nearly everyone is a salesperson in some capacity or another. They help you create a "people database" with names, addresses, phone numbers, birthdays, spouse and children's' names; whatever depth of information is appropriate for your situation.
It's a good idea to remember what you can about people; and to be thoughtful. Send cards or letters for birthdays or congratulations of promotions or other events, send flowers for engagements, weddings or in condolence for the death of a loved one or family member. People will remember your kindness, probably much longer than you will!
商务英语作文 篇3
包装Packing
Forward Bicycle Co. Ltd
987 Jiangnan Road, Kunshan, Jiangsu, China
Tel: (0520) 500000 Fax : (0520) 500001 Zip Code: 215300
February 1, 199#
Gulf Commercial Center
P. O. Box 376
Abu Dhabi
U. A. E
Attention : Mr. Y. Mohammed
Dear sirs,
The 12,000 cycles you ordered will be ready for dispatch by 17th December. Since you require them for onward shipment to Bahrain, Kuwait, Oman and Qatar, we are arranging for them to be packed in seaworthy containers.
Each bicycle is enclosed in a corrugated cardboard pack, and 20 are banned together and wrapped in sheet plastic. A container holds 240 cycles; the whole cargo would therefore comprise 50 containers, each weighing 8 tons. Dispatch can be made from our works by rail to be forwarded from Shanghai harbour. The freight charges from works to Shanghai are US$80 per container, totally US$4.000 for this cnsignment, excluding container hire, which will be charged to your account.
Please let us have your delivery instruction.
商务英语作文 篇4
作为国际贸易合同中的要件(condition)之一,包装是进出口业务中一项不容忽视的环节。从经济学角度上来说,包装是现实货物商品价值和使用价值的一种必要手段。进而言之,如果包装美观适销,还可以提高售价。这一点在国际贸易中尤为突出。不断改进和提高商品的包装,不仅可以减少货损,节约运费,而且还可以扩大销量,提高售价,并能反映一个国家在科学技术和文化艺术方面的水平。
2。实用范例
subject:aboutthepacking
dearsir,
on10july,wereceivedyourconsignmentof40cardboardcartonsofsteelscrews。
weregrettoinformyouthat10cartonsweredelivereddamagedandthecontentshadspilled,leadingtosomelosses。
weacceptthatthedamagewasnotyourfaultbutfeelthatwemustmodifyourpackingrequirementtoavoidfuturelosses。
werequirethatfuturepackingbeinwoodenboxesof20kilosnet,eachwoodenboxcontaining40cardbaordpacksof500gramsnet。
pleaseletusknowwhetherthesespecificationscanbemetbyyouandwhethertheywillleadtoanincreaseinyourprices。
welookforwardtoyourearlyconfirmation。
sincerelyyours,
xxxx
主题:包装事宜
亲爱的先生:
7月10日收到贵公司40个纸板箱钢螺钉。然而,当中10个纸箱于运送途中破烂,另货物散落,造成损失。本公司了解到此非贵公司之过,但希望能改进包装的方法,以避免同类事件发生。日后的'包装木箱净重20公斤,可装每个净重500克的纸板箱40个。烦请确认上述方法,并告知新方法会否引致价格上涨。
盼望早日赐复。
你真诚的xxx
3。典型句型
(1)aboutpacking,wewillcontactourmanufacturersandcalltheirattentiontothematter。
关于包装问题,我方将与厂商联系,要求他们对此加以重视。
(2)correctanddistinctmarkingfortheoutsidecontainersisabsolutelynecessary。
我包装箱必须刷有正确明显的标志。
(3)inordertopreventdamages,theitemwillbepackedinwoodwool。
为了防止货物损坏,货物将用细刨花之类的东西来填充包装箱。
(4)ourpackingiswellsuitedforlongdistanceshipments。
我们的包装很适合长途运输。
(5)pleaseseetoitthatthepackingissuitableforalongseavoyage。
请保证包装可以适合长途海运
商务英语作文 篇5
Dear Sirs:
Thank you for your letter of 25th September.
As one of the largest dealers of garments, we are interested in ladies? dresses of all descriptions. We would be grateful if you would give us quotations per dozen of C.I.F. Vancouver for those items as listed on the separate sheet. In the meantime, we would like you to send us samples of the various materials of which the dresses are made.
We are given to understand that you are a state-owned enterprise and we have confidence in the quality of Chinese products. If your prices are moderate, we believe there is a promising market for the above-mentioned articles in our area.
We look forward to hearing from you soon.
Yours faithfully,
Canadian Garment Co.Ltd.
释文
先生:
谢谢你们九月二十五日的来信。
我们是服装大贸易商,我们想购买各种规格的连衣裙。若能按附页所示品种报每打C.I.F.温哥华价,我们当不胜感激。同时请将各种连衣裙的布样寄给我们。
我们得知你们是一家国营企业,我们对中国产品的质量很有信心。如你方价格适中,我们相信上述商品在我们地区会有很好的市场。
盼早复。
加拿大服装有限公司
商务英语作文 篇6
International business is inseparable from the telephone, a convenient means of communication. Can your voice be courteous when your voice travels around the world through the microphone?
The charm of intonation, answering the phone in a clear and pleasant tone, shows the professional demeanor and amiable character of the speaker. Although your partner can't see your face, your joy or irritation will come through your voice. When you call, your tone should be smooth, soft and serene. Then, if you can talk to each other with a smile, it will make your voice more friendly and enthusiastic. Never chew gum or eat while you're on the phone.
The appropriate answer calls should be answered immediately after the second bell sound, should take the initiative to identify the company or department name and his name after politely greeting each other, do not pick up the phone and asked: “ Hello, who are you looking for? ” also, to call people need to leave a message should be clear to report the name, unit number, and a message in simple language. The end of the telephone conversation, usually made by the calling party, then politely said goodbye to each other. No matter what the reason for the telephone call, the party shall be responsible for the redial.
Telephone calls are most common in commercial complaints and cannot be answered in a timely manner. In order not to lose every opportunity to clinch a deal, some companies even make telephone calls to be within an hour of the provisions of the reply. Generally within 24 hours of the phone message to reply, if you call back, just in case the other party is not in, but also to leave a message, indicating that you have called back. If you really can not personally call back, you should entrust others agency.
Pay attention to the time difference. Make sure you know the time difference and the hours of work before you make a call. Don't make a phone call on the day off so as not to interfere with the rest of the day. Try not to call home even if the customer has told you the phone number at home.
The proper use of the phone in America you can sell the goods to a person be strangers to each other by telephone, while in Europe, Latin American and Asian countries, telemarketing or on the phone for a long time to talk business on the unacceptable. The best way to develop good business relationships is to negotiate face to face with customers, while the telephone is mainly used to arrange interviews. Of course, once the two sides have met, it is much easier to communicate with each other by telephone.
商务英语作文 篇7
收到一封信,收信人首先注意到的是信的格式。美观整洁的书信格式会给收信人留下深刻的印象。
标准的商业书信由以下三个部分组成:
1·信头
2·信文
3·信尾
信 头
在信和传真中,信头所占页面一般不超过三分之一。
1发信人地址
一般来说,商业书信的首页都使用印有公司抬头的信笺,抬头上标明公司名称、地址、电话和传真号码。传真也一样,信笺上印有抬头,并采用固定的信头格式。
传真发信人的地址位于传真纸页首固定的信头格式内。
2发信日期
日期的书写有以下两种模式:“12 June 1998”[日-月-年]或“June 12, 1998”[月-日-年]
日期不能缩写,序数词不能使用缩写形式,月份也不能缩写。
3收信人地址
收信人地址包括收信的全名和职衔,以及公司的全称和地址。礼貌性的称呼要使用得当。
传真中收信人地址一般打在信头格式相应的空格内。
5指定收信人姓名
在商业书信和传真中,指定收信人姓名这一栏现已不常用。收信人地址的首行已经写明收信人姓名,因而不一定需要专门指定收信人姓名这一栏。
如果要使用指定收信人姓名这一栏,就要从页面左边空白处写起,在收信人地址下面空两行。
6称 呼
商业信件和传真常用以下方式开头:
·Dear Mr/Mrs/Miss/Ms Wang(表示写信人知道收信人的姓名和性别);
·Dear Sir或Dear Madam(表示写给一位有具体职衔的人,如Sales Manager,
Chief Accountant等,而且写信人知道对方的性别);
·Dear Sir or Madam(表示写给一位有具体职衔而写信人又不知其性别的人);
·Dear Sirs (表示写给一家公司,没有明确的收信人)。
称呼中的第一个单词和其他所有名词的第一个字母均须大写。
7事 由
写明事由可以使收信人对信件或传真的内容一目了然。
信 文
全齐头式(full-blocked)书信,每个段落都从左边空白处开始写起,右边空白处必须尽量对齐,不能把单词断开。
在齐头式书信或传真中,信文也是从左边空白处开始写起,在事由下面空一行。
信 尾
传真的信尾一般都很简短(通常只有结尾敬辞和署名),而书信的信尾内容则相对较长。
结尾敬辞
一般来说,书信和传真结尾敬辞都使用“Yours sincerely”或“Yours faithfully”。称呼为“Dear Mr/Mrs/Miss/Ms…”时结尾用“Yours sincerely”。称呼为“ Dear Sir/Sir or Madam/Sirs”时结尾则用“Yours faithfully”。
信末签名
写信人既可代表本人签名,也可代表公司签名。如:
Yours faithfully
For precision Airconditioning Co (Pte) Ltd
商务英语作文 篇8
Thanks for seeing me off at the airport. I really appreciate it. No problem, it's my pleasure. I am glad you had a chance to visit our headquarters, and hope you can come back soon. We should be back in about three months. We'll have another corporate meeting next quarter. Will you be in the area at that time? I should be.... Remember to let me know when your flight is coming in when you come. I'll come and pick you up at the airport. You're too kind. Here we are at the terminal, what airline are you flying with? Um...Let me look at the ticket. Oh, that's right, China Air. China Air is in terminal B, this is the international terminal, so all you have to do is walk straight through those doors and turn to your left, you should be able to see the check-in counter. Thanks again for all your help. If you're ever in the Michigan area, be sure to look me up. Yes. Let's keep in touch
您来机场送机,我感激不尽。不客气。我很高兴您有机会来拜访我们总部,希望不久以后您能再来。我们大概三个月后会回来。下一季度我们还有一个公司会议。那时候您会在公司吗?我应该在公司。您来时请务必让我知道您的航班时间。我将在机场接机。您太客气了。我们到航站楼了。您是坐哪家航空公司的航班?嗯,我看一下机票。是中国航空。中国航空在B号航站楼。这是一个国际航站楼,所以您需要一直走至穿过那边的门,然后向左转。到时您就能看见登机台。再次感谢您的全部帮助! 如果您去密歇根,请务必来找我。好的,保持联系。
商务英语作文 篇9
Facing Business Challenges at Holiday Inn Worldwide
Sending Invitations Across the Globe
In the 1960s a family vacation in the United States usually meant loading the kids into the station wagon and driving off down the highway toward a tourist destination. And when weary vacationers needed to rest for the night, they often looked for the familiar green signs with “Holiday Inn” written in script and a colorful star for emphasis. All across the United States, this sign welcomed travelers to Holliday Inn hotels with promises of quality, comfort, and value.
By 1968 Holiday Inn was so well known in the United States that it began opening franchises in Europe. In 1973 the company opened its first Asian hotel in Japan, and in 1984 it became the first U.S.-based hotel to open for business in China. For 25 years Holiday Inn enjoyed great success in the European and Asian markets, opening 600 hotels and earning a reputation as upscale , professional, and well run.
However, in the 1980s Holiday Inn’s fortunes were beginning to fade in the United States. Many of the franchises were outdated and substandard . Family vacationers were being replaced by business travelers as the hotel industry’s bread and butter , and aggressive competitors with superior marketing strategies were targeting this growing segment . In addition, overbuilding had set off a wave of price discounting . As a result, both Holiday Inn’s share of the lodging market and its image took a nosedive .
But in the 1990s this icon of the U.S. highway was brought back to life after being purchased by Bass PLC, a British conglomerate. Bass moved quickly to make Holiday Inn Worldwide the leading hotel chain, not just in the United States but around the globe. In the United States, Holiday Inn pursued a strategy that segmented the market into different types of travelers and created a unique type of lodging for each group. Under names like Holiday Inn Express, Holiday Inn Select, Sunspree Resorts, and Crowne Plaza, the company offered different accommodations and amenities at different prices to suit the diverse needs of business and leisure travelers. Combined with a campaign to bring all of the franchises back up to a high standard of quality, the strategy quickly began to pay off.
Even so, the top brass at Holiday Inn Worldwide knows that the greatest growth potential is not in the saturated U.S. market but in the evolving markets of Europe, Asia, and Latin America. With increasing tourism and business development in these regions, the demand for comfortable, consistent, and affordable accommodations is booming . Holiday Inn needs a strategy for tapping this vast potential. Would the strategies that fueled Holiday Inn’s turnaround in the United States bring similar results internationally? Large-scale construction of new hotels will play a major role, so what kinds of hotels should they be? How can the company best meet the needs of a wide variety of international travelers? Should Holiday Inn expand through franchises or by opening company-owned hotels? Should the same type of promotion be used for the entire global market or should it be localized to each geographic area? These are questions that Raymond Lewis faces daily as vice president of marketing. If you were Lewis, how would you answer them?
Meeting Business Challenges at Holiday Inn Worldwide
Part of Raymond Lewis’s job is to monitor and predict changes in the ever-evolving global market . Among the trends he has observed is the increasing similarity between the needs and desires expressed by consumers and businesses around the world in certain product categories such as lodging. On the other hand, Lewis knows that various countries and cultures approach purchases differently, and that people of various cultures respond differently to product promotion . His challenge, then, is to figure out how to satisfy both the similar and the diverse needs of each new market.
Lewis also knows that all travelers, regardless of where they are from or where they are going, share many of the same desires, fears, and expectations when they are traveling. They may not speak the same language or live the same lives while at home, but when they’re on the road, all travelers are (1) away from home and out of their personal comfort zones, (2) in different and often unfamiliar surroundings, and (3) subject to the same hassles and hardships. Therefore, Holiday Inn focuses on delivering a consistent product around the world. This way, whether the hotel is in South Korea, India, Buenos Aires , or Israel, travelers know that they will always receive a comfortable room at a fair price.
In addition, the strategy of segmenting the market by types of travelers that proved so successful in the United States also works abroad, but in a different way. Segmentation in the hotel industry is a relatively new concept in Europe, and in Asia it is virtually nonexistent. This is largely because in many of the developing nations of Asia, travel has only recently become an option for the majority of people. As a result, not every type of Holiday Inn hotel will be successful in every country. The company must know each market very well before it decides which type of hotel to open. Does the area draw mainly tourists or business travelers? How long do visitors usually stay? Do people from surrounding areas travel often? What types of accommodations do competitors offer in the area? By knowing the answers to questions like these, Holiday Inn is able to decide which type of hotel will best serve the needs of travelers to the area. For example, the company opened a SunSpree Resort in Arequipa, Peru, close to Machu Pichu, a popular international tourist destination. Holiday Inn’s management team feels that Sunspree has a great chance for success in this location because the hotel caters to tourists.
In the same way, Holiday Inn management expects a mix of business and leisure travelers to visit Seoul, South Korea. Therefore, the new Holiday Inn Seoul appeals to a broad range of travelers by offering a business center, banquet facilities , four restaurants, a fitness center , and a gift shop.
Just as in its early days of expansion in the United States, Holiday Inn is accomplishing its international expansion through a mix of wholly owned facilities and franchises, depending on the availability of resources and potential for profit in each local market. Although franchising agreements place less risk on Holiday Inn Worldwide, they also require the company to give up more control than it would by opening wholly owned facilities. However, franchises must adhere to strict quality standards if they intend to operate under Holiday Inn’s famous name.
Lewis and his team also recognize that even though travelers have similar expectations for the quality and value they get in a hotel, sometimes they like to stay in places that don’t feel like hotel chains. Therefore, the company has opened hotels in Europe, Australia, and South Africa that have a style and character unique to their locations. In this way, Holiday Inn is able to tailor its global product to local markets.
Nonetheless, Holiday Inn’s promotion strategy is decidedly global, regardless of which markets it enters. Lewis bases the strategy on two themes: “Welcome” and “Stay with somebody you know.” Although the ad copy is translated when necessary, even the visual format is the same from country to country. Of course, cultural differences must be accommodated from time to time. For example, travelers in Britain preferred an ad that focused on a friendly doorman, whereas U.S. and German travelers preferred a more sentimental ad showing a businesswoman receiving a fax of a drawing from her child.
The inspiration for this global strategy came to Lewis, not surprisingly, while he was traveling. When boarding a plane at Dulles Airport outside of Washington, D.C., he passed a group of Russian teenagers gathered around a guitar player singing “Puff the Magic Dragon,” a folk song that was popular in the United States a few decades ago. This connection between cultures helped convince Lewis that the world’s people were alike in many ways, particularly in the field of pleasure and business travel.
It remains to be seen how successful Holiday Inn’s global strategy will be in the long run . The company is off to a flying start. However, competitors such as Marriott and Choice Hotels are moving quickly to make sure Holiday Inn doesn’t outpace them in the hot new global markets. But one thing is sure, Lewis and the rest of the management team are not content with Holiday Inn being a leading hotel chain in the United States. They want Holiday Inn to be the leader around the world.
商务英语作文 篇10
这部分写作题型对大多数中国考生来说比较新颖,但是,无论求学还是工作,这是更接近实际的商务写作形式。图表描述试题要求考生在25-30分钟内完成120个单词量左右的写作。图表描述从考题内容上来看,似乎考试给予考生一定的写作自由度,但是,考生如果不掌握必要的图表描述写作要领,会感到无所适从,不知如何着手答题。
在BEC考试中,试题都为了考査和测试考生的识读、理解视觉信息的能力。BEC Higher Writing Test第一部分试题旨在测试考生是否具有把视觉信息转化为书面文字表达的能力。考生在规定的时间内做好这种试题,除了必要的语言表达能力外,还必须掌握把图表转换成文字表述的技巧和要领。
做好这部分考题,首先要理解题目的背景语言资料和视觉资料。 背景语言资料往往非常简单,通常是配合视觉资料而给出的必要的简要文字说明。严格来说,这种文字说明应该是视觉信息的一部分,因为一个图表或图示没有文字说明,就会毫无意义。因此,把握好题目的视觉信息是做好这部分考题的关键。对一个视觉信息,从不同的角度可进行多种分析,得出多种相关结论,限于答题宇数的要求,通常写作题目中会明确指定一到两个分析方向,但也只是提供了分析的方向,没有具体的分析细节,更没有分析结论。
对多数中国考生来说,由于习惯于宏观分析,由于汉语语汇丰富,由于许多词汇释义笼统容易产生歧义,由于大都习惯于先用汉语表述再把汉语转译成英语,而很少运用直观的视觉手段去表达思想, 因而读图对中国考生来说是比较陌生的难题,更不用说根据图表进行分析,直接用英语表述并得出结论。本单元就视觉信息可能出现的种类以及相应的分析和结论做出举例和解说,希望考生能够熟悉这些图形,掌握解答考题的方法和步骤,正确分析图表,用英语进行表述并得出结论。
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