英语论文开题报告及写法

时间：2022-12-30 18:04:30 开题报告我要投稿

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英语论文开题报告范文及写法

　　随着新一轮国家基础教育课程改革的不断深人，“教师成为研究者”的观念逐渐深人人心。下面就是CN人才网为您精心整理的英语论文开题报告的相关内容，希望可以帮到您。

英语论文开题报告范文及写法

　　英语论文开题报告范文

　　一、选题的'目的、意义和必要性：

　　datang teashop is a privately owned tea shop. it established in XX, and is located beside the main road, youyi avenue, in the home world shopping mall. business scope mainly involves selling several kinds of tea and tea-sets. 15 employees are in datang teashop. 5 employees are in charge of management in datang. it attracts a large number of people over twenty-five-year-old persons in the local area.

　　in the past two years, datang teashop operated steadily. it had a certain client group, and a good prestige. however, with the improvement of living standard, the teashop does not meet the heightened demands of the clients in the local area. people want to purchase middle and high-class tea and tea set with reasonable prices and good quality services. there were some clients complained that our services fell short of their expectations. in addition, more and more people enjoy tea, tea set and tea culture. and now, more and more people enjoy their leisure time with having a cup of tea. it is a green and healthy method for people to spend the leisure time. therefore, datang teashop must make an expansion and improvement project to meet the client’s need.

　　however, datang teashop only occupies an area of 84 square meters now, which is hindering the shop from expanding its services. the management planned to offer a wider range of services but the limited space has constrained the implementation. some clients complained about the insufficient stock and staff, limited sorts of tea, narrow space, and short of service.

　　in order to solve the problems, datang teashop decided to reform and innovate the service system and handling method, expand the business scope and scale, establish the especial sale form, broaden datang teashop’s prestige, improve the propaganda about “having a cup of tea scientifically”. thereby, datang teashop will attract the client and meet the client’s need，stress the charming of the tea culture and raise the sales volume.

　　it’s the goal of this expansion project to continue the advantage of datang teashop to meet the market need, and make datang teashop become the challenger in the market competition consistently.

　　二、研究的重点与过程设计

　　according to current situation, datang teashop’s sales volume sometimes shows a little decent tendency. furthermore there are several problems hindering the development of datang. this expansion project will research and analysis the recent problems of datang teashop and make a detailed plan to solve problems. it will improve in the aspect of sales space, attendants, equipments, and sales methods.

　　1. problems analysis

　　1.1 limit space in the teashop.

　　1.2 attendants in datang teashop floated quickly.

　　1.3 insufficient equipment in the shop.

　　1.3.1 shortage of shelves.

　　1.3.2 not any net equipment in the shop. and there was not website for datang teashop.

　　1.3.3 old finance software is in need of updating in time.

　　1.4 unique method in sale.

　　2. resolution

　　if datang teashop goes on selling as usual, it should meet the crisis with decrease of sales volume and floating of customers. according to problems analysis, datang teashop will take following measures to solve the main problems and set forth several improvement plans.

　　2.1 for limit sales space

　　rent the nearest shop to expand the sales space. it is about 50 square meters. the last sales area can reach 130 square meters.

　　2.2 for attendants floating quickly

　　2.2.1 recruiting 4 new staff with experiences.

　　2.2.2 combining theory with practice.

　　2.2.3 salary will be paid out by the results of achievement assessment and knowledge test every month..

　　2.3 for insufficient equipment

　　2.3.1 purchase adsl equipment, apply to set up network.

　　2.3.2 renovate new finance software.

　　2.4 expand the way of sales.

　　2.4.1 supplementary sale by promotion activity, mainly sale by selling in the shop.

　　2.4.2 visit the customer to sell at his house and enterprise, restaurant and hotel, sub district and government office.

　　2.4.3 sell on line.

　　三、研究方法

　　research approach:

　　for reaching problem analysis, cause analysis, case analysis, customer survey, questionnaire, brainstorming, questionnaire and swot analysis are to be used in the expansion project. they were adopted in analysis customers’ demand, make a new sales plan. and finally do successfully to improve the service and increase the sales volume.

　　四、预期结果

　　through practice this expansion project, we hope to reach the following six aims.

　　1. expand the prestige of datang teashop.

　　2. establish the unique tea culture of datang teashop.

　　3. decent the attendants’ floating rate, and improve the attendants’ service level.

　　4. expand the business space and scope.

　　5. innovate the equipment, increase the service contents, and exchange the business method.

　　6. increase the sales volume by 20%.

　　as a result of this project, datang teashop is expected to make profits 25% higher than before. and we could adjust the project to meet the customer’s demand.

　　英语论文开题报告写法

　　(一)论文名称：论文名称就是课题的名字

　　第一，名称要准确、规范。准确就是论文的名称要把论文研究的问题是什么，研究的对象是什么交待清楚，论文的名称一定要和研究的内容相一致，不能太大，也不能太小，要准确地把你研究的对象、问题概括出来。

　　第二，名称要简洁，不能太长。不管是论文或者课题，名称都不能太长，能不要的字就尽量不要，一般不要超过20个字。

　　(二)论文研究的目的、意义

　　研究的目的、意义也就是为什么要研究、研究它有什么价值。这一般可以先从现实需要方面去论述，指出现实当中存在这个问题，需要去研究，去解决，本论文的研究有什么实际作用，然后，再写论文的理论和学术价值。这些都要写得具体一点，有针对性一点，不能漫无边际地空喊口号。主要内容包括：(1)研究的有关背景(课题的提出)：即根据什么、受什么启发而搞这项研究。(2)通过分析本地(校)的教育教学实际，指出为什么要研究该课题，研究的价值，要解决的问题。

　　(三)本论文国内外研究的历史和现状(文献综述)

　　规范的开题报告应该有文献综述，如果是小课题可以省略该部分。文献综述一般包括：其研究的广度、深度和已取得的成果;寻找有待进一步研究的问题，从而确定本课题研究的平台(起点)、研究的特色或突破点。

　　(四)论文研究的指导思想

　　指导思想就是在宏观上应坚持什么方向，符合什么要求等，这个方向或要求可以是哲学、政治理论，也可以是政府的教育发展规划，也可以是有关研究问题的指导性意见等。

　　(五)论文写作的目标

　　论文写作的目标就是课题最后要达到的具体目的;要解决哪些具体问题，就是本论文研究要达到的预定目标，也是本论文写作的目标定位。确定目标时要紧扣课题，用词要准确、精练、明了。

　　常见存在问题是：不写研究目标;目标扣题不紧;目标用词不准确;目标定得过高，对预定的目标没有进行研究或无法进行研究。

　　确定论文写作目标时，一方面要考虑课题本身的要求，另一方面要考率实际的工作条件与工作水平。

　　(六)论文的基本内容

　　研究内容要更具体、明确。并且一个目标可能要通过几方面的'研究内容来实现，目标与内容不一定是一一对应的关系。大家在确定研究内容的时候，往往考虑的不是很具体，写出来的研究内容特别笼统、模糊，把写作的目的、意义当作研究内容。

　　基本内容一般包括：(1)对论文名称的界说。应尽可能明确三点：研究的对象、研究的问题、研究的方法。(2)本论文写作有关的理论、名词、术语、概念的界说。

　　(七)论文写作的方法